Luxury modest fashion brand, Merrachi to open it's first ever flagship store in Amsterdam.
Merrachi will be opening it's first modest fashion store in Amsterdam this weekend and has celebrated their FW23 collection with an excitingly vibrant influencer event.
The event was nothing short of luxury, with a boat ride, adorned with whimsical flowers down the river and a sneak preview of the shopping experience. The store features cascading minimalist designs in both the architecture and clothes offering an exciting relaxed environment for all women to celebrate confidence and modesty.
The luxury modest fashion brand unveiled Ikram Abdi, a fashion model, as the face of their FW23 collection with a high fashion style photoshoot in London.
They also had a modest styling session delivered by Hanan Houachmi, a modest fashion consultant, where she showed the collection styled on models and offered her modest fashion styling tips.
Merrachi was founded by Nada Merrachi in the hopes to create a brand where you wouldn't have to pick between style and personal beliefs.
There may be an upcoming store in London which we can’t wait to visit!
Check out the new Merrachi store this weekend at Koningsplein 3, 1017 BB Amsterdam, Netherlands.
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